A commercial head and a technical one

Steve has spent more than a decade building and running businesses across hospitality, marketing and technology.

His advice comes from running businesses himself.

He understands the day-to-day realities of generating sales, managing costs, improving margins, attracting customers, developing brands and trying to grow a company while dealing with the operational pressures that come with it.

His work at Brand West focuses on the commercial side of business transformation.

Steve works with clients to understand where the business is today, where it could improve and what practical changes could create the biggest impact. He then works alongside Duncan to make sure the technology, data and systems support those commercial objectives.

Duncan specialises in turning complicated technology and data into practical systems that businesses can actually use.

His expertise spans data analysis, software development, business intelligence, automation, AI and digital infrastructure.

He works on the parts customers see, like websites and dashboards, and the parts they don’t: databases, APIs, integrations and automated workflows.

Duncan holds a First-Class degree in Psychology with Computing, a Diploma in Data Analytics and AI, and a Marketing Strategy qualification from Cornell University.

He has ten years in research and insight: customer and market research, including three published reports on data ethics, AI and cloud in education, and analysis of customer satisfaction and retention. So he measures whether a change worked, not just whether it shipped.

Away from the screen, he has run social media, events and campaigns for Bozarts, helped promote a sold-out Ukraine benefit concert, and helped people prepare their paperwork for divorce and employment tribunal cases, in person and remotely.